Founded in 1922 Leyland has grown from humble beginnings to become the number 2 volume trade paint brand in the UK today.
Leyland Paints was one of the first manufacturers to pioneer the development of emulsion paints for the home owner. The introduction of “Leytex” water paint marked a major advance in paint technology and was quickly adopted by the trade. It was one of the first truly modern paint and Super Leytex High Opacity Matt emulsion remains a bestseller today.
For many years the products also carried the By appointment to HM The Queen accreditation.
The brands’ success increased over the years as the business grew from the original site in Leyland; Lancashire with a modest workforce of 24 to over 1,000 employees by the mid 60’s by which time there was a national network of 80 retail outlets and various factories across South Africa supporting the exporting arm of the company. It was around this time when Leyland became a listed company.
Further proof of the strength and heritage of the Leyland brand is recognised through its survival of numerous company buyouts whilst continuing to perform and deliver quality trade products to its customers. Over the last 40 years Leyland has evolved from a listed company based in Lancashire to become part of the portfolio of PPG Industries, a Global leader in coatings.
Since the mid 1980’s Leyland has been manufactured in Birstall, West Yorkshire. The factory and its surroundings is one of the largest paint manufacturing sites in Europe covering an impressive 63 acres, with current warehouse space at 350,000 sq feet.
In 2009, Leyland Trade Paints was recognised as one of the UK’s leading business brands by the Superbrands organisation. The announcement followed a robust selection process administered independently by The Centre for Brand Analysis. It analysed the views of a voluntary Expert Council and over 1,500 business professionals. Of the thousands of brands initially considered only the top 500 are deemed to be Business Superbrands in the prestigious annual listings.
Stephen Cheliotis, Chairman of the expert council & CEO, The Centre for Brand Analysis, said: "Congratulations Leyland Paints. A Business Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantage over its competitors which customers want and recognise; it must also represent quality, reliability and distinction."
For more information on Superbrands please visit www.superbrands.uk.com